However, HEB has been running a major advertising campaign against Kroger specifically and especially that their prices are much cheaper even without a special card. I would like to officially endorse my use of the Kroger Plus Card for a number of reasons:
A) You don't have to actually carry around the card, if it is linked to your phone number you can just type in the number on the key pad.
B) If you use your card enough you get extra free stuff...we always qualify for a free Turkey at Thanksgiving and we have recently been getting tons of Kroger specific coupons in the mail. These coupons are tracked through what we frequently buy so this last visit we got Free eggs, Free cherry tomatoes, a few other free things, and discounts on items we buy anyways. I like that.
C) We learned recently that by linking your phone number to your card and with their tracking (which is probably mainly for marketing research which I am ok with) that if you buy a "tainted" item, they will call you to warn you and you can bring said item back for a refund (if you still have it. Mattie was surprised to receive a phone call that a batch of cilantro (which was gone by two or three days) that we purchased may have been tainted with salmonella. I like that I do not have to worry about these items and that Big Brother Kroger is watching out for me...
So shop where you wish, but don't listen to the advertising scheme by HEB to shop somewhere just because you don't need a card...
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